![]() With hundreds of millions spent on the production of movies and even more on marketing, all possibilities of extra revenue are explored. Although the more advanced presentations require a VR headset, a lot of 360 video content can also be viewed on regular screens. Almost every big Hollywood movie uses some kind of VR content to promote upcoming features, ranging from behind-the-scenes 360 video, immersive 360 content with high production values or virtual reality content created specifically for the VR format. The promotional team of “The Martian” went even further and produced a 20-minute interactive game placing the viewer on Mars. In this presentation the viewer can travel along with their favorite heroes in a stunning 3D VR video. ![]() With a 360 promotional video his death defying work can be captured in a new and exciting way.Īnother interesting yet totally different promotional video is “Battle at Avengers Tower”, a computer generated video starring the most popular Marvel characters. Tom Cruise has become the Hollywood equivalent of Jackie Chan with his insistence on performing his own stunts. Thanks to 360 cameras it’s now possible to shoot all angles of a movie set for a truly immersive experience. ![]() It has become pretty common to hire a second camera crew to record behind-the-scenes footage for promotional videos.
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